Today we have the pleasure to talk with Danica Kostic, who organizes the event with Sophie de Blonay. This year the Business Game will take place on March 20, 2020.

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What is The Business Game?

The Business Game is a wonderful free event that we organize within the Junior Entreprise of HEC Lausanne to bring together prestigious companies and mainly Master students over a one-day competition (event open for 3rd year Bachelors too). Students work in small teams to try to solve the business cases brought to us by our partners. Each partner brings one case study which gathers around 40 students. The cases cover a large variety of fields, usually in finance, consulting, marketing, etc. The students need to develop an innovative and practical solution and then pitch it. At the end of the day each partner chooses a winning team that proposed the best solution. People from all over Switzerland come in order to get noticed by prestigious companies.

Who are your partners for this year?

Partners will be revealed soon, so stay tuned!

What are the main benefits for students participating to the event?

Participating at a such event is a great opportunity to stand out, to impress the partner on whose case you’re working by proposing the best solution. It’s the chance to put in practice your academic knowledge by working on real-life business cases. Depending on the company, this could be an opportunity to confront a typical case such as those given during a job interview. When registering for the Business Game, students join their CVs which are automatically given to our partner companies. Of course, students are completely free to choose the company on whose case they would like to work.

During the whole day, each partner sends a team of people (usually from Human Resources) to be there with the students, have a follow-up on the resolution of the cases and to choose the winning solution. The event is organized so that the students get the chance to talk to them and ask any type of questions. Simply have some time for networking.

How is the day going to look like?

The day starts with a breakfast and presentations of our main partners. Afterwards, the students start working on the cases. This is followed by a lunch, and time to check-out some other activities proposed by our sponsors (ex: possibility to get your CV reviewed). Once the competition is over, and the winning teams are chosen for each case study, we are delighted to invite you to our cocktail party. Like said before, throughout the day there will be plenty of opportunities for our participants to meet our partners, to get noticed, either more formally during the competition itself or more casually during the breaks and the cocktail afterwards. Whatever case the students choose, they’ll have the opportunity to meet of our partners, get insight about different career opportunities.

What does it take to be well prepared?

No preparation is required before, all cases are discovered by the students on the day of the competition.

On behalf of HEConomist, thank you to Danica for taking the time and answering our questions.

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Sophie de Blonay & Danica Kostic, members of Junior Entreprise HEC Lausanne, Business Game

Short presentation about the Junior Entreprise HEC Lausanne

The Junior Entreprise HEC Lausanne is formed by a group of students from HEC Lausanne. With more than 30 years of experience, active collaborations with nearly 650 companies and its membership at the JE Europe Network, the Junior Entreprise HEC Lausanne (JEHEC) offers a wide panel of top-quality services to companies. Thanks to the diverse backgrounds of their students, the JEHEC can offer a large variety of services, such as market studies, the development of Business Plans, etc.

Alexandre Louis Lachat